Yes, Bourbon is a spirit that comes in a glass, but it’s also the spirit that defines our culture, our arts and parks, and our creative energy. It’s this kind of spirit that helped create Louisville itself – a city that combines heritage with innovation, authenticity with originality, and quirkiness with friendliness in a way that’s completely unique to our region.

We’re an entirely different type of Southern. With a booming bourbon renaissance, iconic attractions, world-class hotels & venues and a renowned culinary scene, Louisville is an experience like no other city.